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Grocery Store Collaborates With Masterchefs To Create Simple Recipes

Grocery Store Collaborates With Masterchefs To Create Simple Recipes
Retail

Morrisons invites Michelin-star masterchefs to create delicious meals using supermarket-ingredients.

Yi Chen
  • 10 november 2011


One of the largest chain of supermarkets in the U.K. is constantly offering new and exquisite recipe ideas to its customers. In a move to set itself apart from others, Morrisons invites Michelin-star masterchefs to create mouth-watering meals that can be made using ingredients found at the supermarket.

Currently, the chef-created meals include five ‘restaurant quality dishes’ made by well-known masterchefs: Aldo Zilli, Pierre Koffman, Bryn Williams, Nigel Haworth, Atul Kochhar.

Morrisons

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