The smartphone company launches integrated campaign in the EMEA to share 25 things music fans should experience.
HTC has launched a competition amongst music fans with it’s new Facebook campaign. The campaign, ‘25 Steps to Being a Music Legend‘ will run in 14 countries within Europe, the Middle East and Africa. It will be HTC’s first integrated advertising campaign for the HTC Sensation XL phone with Beats Audio. The Facebook application shares 25 things that every music fan should experience, from ‘Making Someone a Mix-Tape’ to ‘Going to Gig and Getting the Tour T-Shirt’.
Fans can earn status badges, like ‘Newcomer’ or ‘Legend’, depending on the number of tasks they complete and their progression on the leaderboard. The promotion lasts for 25 days and fans will also have an opportunity to win the ultimate prize, a HTC Sensation XL phone with Beats Audio.
Image via Eurodroid.