The TV spot sees the car weave through an urban environment with street art by McBess.
The latest ad for the Nissan Qashqai, ‘Stylish Impact’, shows the car tackling an assortment of urban adventures in a graffiti-covered environment. Developed at TBWA\G1 Paris, the TV spot was filmed in Los Angeles by the collective Pleix. The London-based French illustrator McBess designed the street art characters. Alasdhair Macgregor-Hastie, TBWA\G1’s european creative director, said:
In the fifth part of the saga we wanted to push things further by literally smashing the conventions of auto advertising. So we created a spectacular urban obstacle course that blends graffiti car chases, slow-motion explosions, giant highway loops and more besides.