menu

Nissan Qashqai Ad Blends Graffiti Car Chases & Slow-Motion Explosions [Video]

Nissan Qashqai Ad Blends Graffiti Car Chases & Slow-Motion Explosions [Video]
Advertising

The TV spot sees the car weave through an urban environment with street art by McBess.

Emma Hutchings
  • 22 november 2011

The latest ad for the Nissan Qashqai, ‘Stylish Impact’, shows the car tackling an assortment of urban adventures in a graffiti-covered environment. Developed at TBWA\G1 Paris, the TV spot was filmed in Los Angeles by the collective Pleix. The London-based French illustrator McBess designed the street art characters. Alasdhair Macgregor-Hastie, TBWA\G1’s european creative director, said:

In the fifth part of the saga we wanted to push things further by literally smashing the conventions of auto advertising. So we created a spectacular urban obstacle course that blends graffiti car chases, slow-motion explosions, giant highway loops and more besides.

 

TBWA\

+#advertising
+#culture
+#design
+Advertising
+Automotive
+car advert
+culture
+Culture
+Design
+Europe
+nissan
+street art
+technology
+tv commercial
+UK
+USA
Trending

New York City Now Has Its Own Data Dashboard

Cities
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Social Media Today
Consumer Goods Today
No search results found.