The latest ad for the Nissan Qashqai, ‘Stylish Impact’, shows the car tackling an assortment of urban adventures in a graffiti-covered environment. Developed at TBWA\G1 Paris, the TV spot was filmed in Los Angeles by the collective Pleix. The London-based French illustrator McBess designed the street art characters. Alasdhair Macgregor-Hastie, TBWA\G1′s european creative director, said:
In the fifth part of the saga we wanted to push things further by literally smashing the conventions of auto advertising. So we created a spectacular urban obstacle course that blends graffiti car chases, slow-motion explosions, giant highway loops and more besides.