Pattern Pulp: Flat Contact Lenses From Japan Get Innovative Packaging

Disposable daily contacts get an updated packaging design that highlights the constantly renewing aspect of the product.

The December issue of Monocle just arrived, packed with editorial to satisfy a long holiday commute. One of the stand out features covers Menicon’s latest Magic Flat Pack- the first flat daily disposable contact lens.

The logo and packaging is beautifully designed by Yoshihiro Yagi and mimics the daily cycle of the sun, a perfect parallel for the brand.

(To see more, click here.)

Shayna Kulik is the founder and editor of Pattern Pulp which tracks ideas and emerging trends that expose, celebrate, share and connect pattern design across all creative platforms. She is also a New York-based designer. Read more at Pattern Pulp.