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The business guru says that the ideal website structure is a business that's a platform, not merely a place to stop by.

Piers Fawkes, PSFK
Piers Fawkes, PSFK on November 7, 2011. @piers_fawkes

The business guru says that the ideal website structure is a business that’s a platform, not merely a place to stop by:

“Once people move in and become members, they’re hesitant to leave, they share permission over time, they tell their friends, their RPM goes up and the cost of acquiring and hosting members goes down. The real question is: are you on that path?”

Seth Godin

Thinking...