menu

The Fanwagen Vehicle Prints Out Your Facebook Feed & Finds Your Friends

The Fanwagen Vehicle Prints Out Your Facebook Feed & Finds Your Friends
Advertising

Volkswagen's latest online campaign converts an iconic vehicle into a socially switched on car.

Yi Chen
  • 8 november 2011


German automobile manufacturer Volkswagen is rewarding one lucky fan with a specially designed vehicle that incorporates cool social media features to make it the ‘most social car ever’. The online campaign, created by Dutch agency Achtung, invites Facebook fans in the Netherlands to vote for their all-time favorite VW model with a chance to win it – currently, the T1 model is leading the Beetle.

The winning car is referred to as a Fanwagen and is equipped with Facebook aspects such as the ability to print out your friend’s latest Facebook status updates; view a map that has plotted all your friends’ hometowns; receive birthday notifications and even adjust your relationship status on the license plate.

Fanwagen on Facebook

+#advertising
+#technology
+Advertising
+Automobile
+Automotive
+Car
+Europe
+Facebook
+Marketing
+online campaign
+technology
+Vehicle
+volkswagen
+Youth
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Food february 17, 2017
Social Media february 17, 2017
No search results found.