Palladium Boots is opening a new pop-up store on December 3rd at Boxpark Shoreditch, an open air retail environment in London’s East End that is made entirely out of shipping containers. Boxpark is going to be home to over 60 fashion, arts and lifestyle brands. At the grand opening, Palladium will be giving away 100 pairs of their boots to people who complete a treasure hunt.
Visitors to the Palladium pop-up shop can request a map, which has directions to a hidden camper van. The first 100 people to find the location of the van will be able to exchange their map for a pair of boots. The brand is using gamification to invite people to explore the new space and offering a reward to those who attend the launch, which should prove a popular incentive for consumers.