menu

Heineken’s Social Christmas Tree Displays Festive Greetings From Facebook

Heineken’s Social Christmas Tree Displays Festive Greetings From Facebook
Advertising

The installation, made up of 48 LCD screens, is coming soon to Singapore.

Emma Hutchings
  • 13 december 2011

Heineken has created a unique festive installation that stands 11 meters tall and is comprised of 48 LCD screens. The Social Christmas Tree will be situated in Clarke Quay, Singapore from December 17th-24th. The associated Facebook app allows users to create and share holiday greetings with friends and family, which will be displayed on the tree.

Other events scheduled to take place include a virtual tree choir that brings together singers from across the world for a Christmas carol, and a multimedia light show. A photo booth will be located next to the Social Christmas Tree, which will turn people into human tree ornaments, displaying their faces on festive decorations. You can watch the making of the Heineken Social Christmas Tree in the video below:


Heineken Social Tree

+#advertising
+#design
+#technology
+Advertising
+Asia
+Christmas tree
+consumer goods
+Design
+Electronics & Gadgets
+Entertainment
+Facebook
+Heineken
+installation
+technology
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.