The installation, made up of 48 LCD screens, is coming soon to Singapore.
Heineken has created a unique festive installation that stands 11 meters tall and is comprised of 48 LCD screens. The Social Christmas Tree will be situated in Clarke Quay, Singapore from December 17th-24th. The associated Facebook app allows users to create and share holiday greetings with friends and family, which will be displayed on the tree.
Other events scheduled to take place include a virtual tree choir that brings together singers from across the world for a Christmas carol, and a multimedia light show. A photo booth will be located next to the Social Christmas Tree, which will turn people into human tree ornaments, displaying their faces on festive decorations. You can watch the making of the Heineken Social Christmas Tree in the video below:
Heineken Social Tree