Media Sales Company Tests Digitally-Enabled Phone Kiosks In New York City

Titan, the media sales company specializing in out-of-home advertising, is testing a digital outdoor platform that could provide new advertising solutions for brands. As the company owns the largest inventory of phone kiosks in New York City (2,552 payphones at 1,762 phone kiosk locations), it is trialling three digitally-enabled kiosks in Times Square.

The digital phone kiosk displays deliver HD video and static images with an ad rotation of seven seconds. Brands that have signed up to have their adverts featured during the trial include Coors, Braun, H&M, VH1, Uniqlo and American Airlines. Titan’s chief commercial officer, Scott Goldsmith, said:

This could be an element of the phone kiosk of the future. Phone kiosks have been and continue to be an essential element of New York City’s public communication outlets by providing free access to 311 and 911. What we are doing here is expanding the utility of the kiosk by providing dynamic advertising which will generate significant revenue for the City of New York.

You can take a look at the digital phone kiosk displays in the video below:

Titan