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Motivating Inter-Office Health Through A Competitive Game [Future Of Gaming]

Motivating Inter-Office Health Through A Competitive Game [Future Of Gaming]
technology

Keas is an online platform that transforms inter-office health into a collaborative competition, motivating individual well-being by requiring participants to work together as a team to meet collective health goals.

Timothy Ryan, PSFK Labs
  • 29 december 2011

In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Peer-Pressure. One example of this mechanic is Keas– an online platform that transforms inter-office health into a collaborative competition, motivating individual well-being by requiring participants to work together as a team to meet collective health goals. Employees sign up for the program in teams and select three goals, ranging from eating more vegetables to exercising more each week. Individuals upload their personal accomplishments, allowing teammates to encourage and push one another towards meeting their goals as a team. Team play increases motivation for achieving individual goals which affect the team’s overall performance.

Keas

To learn more about what’s going on in the gaming space today, order a copy of PSFK’s Future of Gaming report.

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