Old Advent Calendars Get An Update With Augmented Reality

Zappar Advent Calendar – Lab Preview from Zappar on Vimeo.

This article titled “Forget chocolates behind the doors, try an augmented reality calendar” was written by Keith Stuart, for guardian.co.uk on Thursday 1st December 2011 17.18 UTC

Have your parents forgotten to buy you an advent card this year? Fear not, Cambridge-based tech company Zappar has just released a free augmented reality one. Simply download the Magical Advent Calendar app from their website, then either view the calendar on your PC screen or print it out. Now, simply point your smartphone camera at it burst into luscious animated life. Just don’t peek ahead to Christmas eve by re-setting your phone’s date.

Zappar has developed a proprietary AR platform that’s been used on billboards, magazine covers and… bed linen apparently. It can also be employed in games; the poster for the Sherlock Holmes movie featured an AR match-three puzzler, which sprang out when you pointed your handset at it. An advent calendar is a nice way to show off the technology. Check out the trailer above.

guardian.co.uk © Guardian News & Media Limited 2010

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