Personalize A Chocolate Bar Via Augmented Reality
Skip the awkward Christmas gram à la Buddy the Elf this season and go with something more personal, equally silly and sappy, but cute, and tech savvy.
Lacta, the Greek chocolate company, has created an app for your iPhone or Android phone that allows mobile users to send personalized messages that are activated via image recognition by holding your smartphone over a Willy Wonka sized chocolate bar. The message appears over the candy bar, complete with digital floating hearts.
We think this is just a preview of what’s to come this Valentine’s Day … we’ll see just how festive personalized augmented reality can become.
You can watch the video below to see the bar in action:
Lacta Mobile App – English from LactaFilms on Vimeo.
Recent Articles By Liz Walsh 
Liz is a regular contributor to PSFK. Originally from New York City, she graduated from the University of Virginia in 2010. Her interests include art and activism. She documents graffiti, loves music, and writes about both when she can. Follow her on Twitter: @LizG212.
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| TOPICS: | Advertising, Branding & Marketing, Food & Drink, Web & Technology, Work & Business |
| TAGS: | android, app, augmented reality, chocolate, Greek, iphone, Lacta, personalized, smartphone |
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