Product (Red) Roundup: How To Give More During The Holidays
Starbucks, Gap, Nike and The Killers help raise funds for aids research with limited edition items.
Supporters of the Product (Red) campaign are raising funds in different ways to help those living with HIV and AIDS in Africa. Some are offering specially designed items and limited edition products and one rock band has released a Christmas single.
Starbucks are donating money from the proceeds of exclusive coffee cards, mugs and tumblers designed by Jonathan Adler:
Gap is selling a limited edition World AIDS Day t-shirt by French fashion designer Isabel Marant and donating 50% of profits from the sale of the t-shirt:
Nike has a limited edition (Red) collection available with black and red Sportswear items including trainers, a destroyer jacket and a backpack:
The Killers have released a Christmas single called “The Cowboys’ Christmas Ball”, with all proceeds benefitting the Product (Red) campaign: