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Product (Red) Roundup: How To Give More During The Holidays

Product (Red) Roundup: How To Give More During The Holidays
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Starbucks, Gap, Nike and The Killers help raise funds for aids research with limited edition items.

Emma Hutchings
  • 6 december 2011

Supporters of the Product (Red) campaign are raising funds in different ways to help those living with HIV and AIDS in Africa. Some are offering specially designed items and limited edition products and one rock band has released a Christmas single.

Starbucks are donating money from the proceeds of exclusive coffee cards, mugs and tumblers designed by Jonathan Adler:

Brands & Bands Support Campaign To Help Those Living With HIV & AIDS

Gap is selling a limited edition World AIDS Day t-shirt by French fashion designer Isabel Marant and donating 50% of profits from the sale of the t-shirt:

Brands & Bands Support Campaign To Help Those Living With HIV & AIDS

Nike has a limited edition (Red) collection available with black and red Sportswear items including trainers, a destroyer jacket and a backpack:

Brands & Bands Support Campaign To Help Those Living With HIV & AIDS

The Killers have released a Christmas single called “The Cowboys’ Christmas Ball”, with all proceeds benefitting the Product (Red) campaign:

Product (Red)

+#advertising
+#design
+#retail
+Advertising
+Africa
+AIDS
+campaign
+consumer goods
+Design
+Entertainment
+fashion / apparel
+Finance & Money
+fitness / sport
+gap
+Health
+HIV
+Market Research
+nike
+Retail
+Sports & Fitness
+starbucks
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