QR Codes Appeal To Very Limited, Male Audience [Headlines]
A new study found that the majority of people who have scanned the barcodes are between ages 18 and 34, have an annual income of $100K or more, and are men.
Fewer than 1 in 5 students have ever used a QR code, and two-thirds have no idea what they are. The majority of users are older, male, and from the wealthier income bracket. Marketing Vox.