Springwise: Singapore Loyalty Cards Reward Coffee Fans For Being Disloyal
The 'Be Disloyal' campaign aims to encourage consumers to support local coffee shops rather than mega chains.
- 15 december 2011
Coffee shops around the world have employed loyalty card schemes for many years, but now we’ve come across an interesting twist on the idea. In Singapore, a collaborate scheme aims to benefit eight of the city’s best independent cafés with the Be Disloyal disloyalty card.
The Be Disloyal disloyalty card — created by digital creative agency Antics, blogger Cortadito.sg and eight of Singapore’s independent coffee shops — was designed to encourage consumers to discover different coffee venues while bringing businesses together to grow as a vertical. From September until the end of this month customers can pick up a disloyalty card from one of the eight participating cafés. The card is stamped each time they purchase a coffee from one of the other seven cafés and, once the card is full, they return to the original café to receive their free coffee.
Competing with large chain brands can be difficult for small businesses, but teaming up with similar smaller companies can create stronger competition. Inspiration here for independent businesses in any industry!
Spotted by: Sharon Sng
Originally published here.
Republished with kind permission from Springwise, an independent innovation firm that seeks out the most promising new business ideas around the world.