Stella Artois’ Christmas Packaging Builds On Its Heritage
Belgian beer brand Stella Artois released a holiday edition packaging that reminds consumers that their beer was originally created for and named after the Christmas holiday. The star-covered, red, limited edition package will be available for Stella Artois, Stella Artois 4% and in special 400ml cans.
Along with the limited edition case of beer, Stella Artois’s nostalgic seasonal marketing campaign includes a free album, “Under the Holiday Star” a holiday album reminiscent of 60s era jazz. This new effort comes just after this summer’s launch of their new 440ml ‘chalice can.’ A special limited holiday styled chalice can will also be available.
Recent Articles By Graham Jones 
Graham Jones is a regular contributor for PSFK. He is interested in the future of non-traditional advertising, trends that pose as anti-trends, how consumers communicate with brands, and where you can get a reasonable haircut in this town. Graham is from Kentucky, lives in New York, and you can follow him on Twitter: @callmegraham
Daily Ideas & Inspiration Email