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This Facebook App Will Pick Out The 10 Best Friends You Would Take To The Super Bowl

This Facebook App Will Pick Out The 10 Best Friends You Would Take To The Super Bowl
Advertising

The Visa You+10 Draft helps you pick out your 10 BFFs based on your social media interactions.

Yi Chen
  • 3 january 2012


The “You+10 Draft” is an interactive app created by credit company Visa that can determine your 10 closest friends on Facebook. The football-themed app analyzes your recent Facebook interactions and ‘drafts’ a list of the 10 best friends that you would want to take to the Super Bowl. Then, it creates a personalized video featuring the 10 friends with roles like ‘No. 1 fan’, ‘commentator’ and ‘VIP.’

The campaign is working tobpromote Visa’s contest in partnership with the NFL, where one lucky cardholder will get the chance to attend Super Bowl XLVI in Indianapolis on 5 February with 10 other friends. The Facebook app was developed by global ad agency AKQA.

Visa You+10 Draft

+#advertising
+#technology
+Advertising
+AKQA
+app
+campaign
+contest
+Facebook
+fitness / sport
+football
+Marketing
+NFL
+online
+Promotion
+Sports
+Sports & Fitness
+Super Bowl
+technology
+USA
+visa
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