The “You+10 Draft” is an interactive app created by credit company Visa that can determine your 10 closest friends on Facebook. The football-themed app analyzes your recent Facebook interactions and ‘drafts’ a list of the 10 best friends that you would want to take to the Super Bowl. Then, it creates a personalized video featuring the 10 friends with roles like ‘No. 1 fan’, ‘commentator’ and ‘VIP.’
The campaign is working tobpromote Visa’s contest in partnership with the NFL, where one lucky cardholder will get the chance to attend Super Bowl XLVI in Indianapolis on 5 February with 10 other friends. The Facebook app was developed by global ad agency AKQA.