menu

This Facebook App Will Pick Out The 10 Best Friends You Would Take To The Super Bowl

This Facebook App Will Pick Out The 10 Best Friends You Would Take To The Super Bowl
Advertising

The Visa You+10 Draft helps you pick out your 10 BFFs based on your social media interactions.

Yi Chen
  • 3 january 2012


The “You+10 Draft” is an interactive app created by credit company Visa that can determine your 10 closest friends on Facebook. The football-themed app analyzes your recent Facebook interactions and ‘drafts’ a list of the 10 best friends that you would want to take to the Super Bowl. Then, it creates a personalized video featuring the 10 friends with roles like ‘No. 1 fan’, ‘commentator’ and ‘VIP.’

The campaign is working tobpromote Visa’s contest in partnership with the NFL, where one lucky cardholder will get the chance to attend Super Bowl XLVI in Indianapolis on 5 February with 10 other friends. The Facebook app was developed by global ad agency AKQA.

Visa You+10 Draft

+#advertising
+#technology
+Advertising
+AKQA
+app
+campaign
+contest
+Facebook
+fitness / sport
+football
+Marketing
+NFL
+online
+Promotion
+Sports
+Sports & Fitness
+Super Bowl
+technology
+USA
+visa
Trending

Key Entertainment Trends That Will Come Into Play In 2017

Arts & Culture
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Social Media Yesterday
Augmented & Virtual Reality Yesterday
No search results found.