Volkswagen Car Turns Up On The Side Of A Building
This creative outdoor display includes a full-sized Volkswagen Up model on the side of a building in France. Placed vertically alongside a ruler, the campaign truly reflects the tagline ‘C’est grand d’ĂȘtre petit’ which translates in English to ‘It’s great to be small.’ The advertisement was created by Agency V and JCDecaux as part of The VW Up launch campaign in France.
The Up vehicle is a compact vehicle targeting at city dwellers and urban families. It was unveiled at the 2011 Frankfurt Motor Show and will appeal to the next-generation of car buyers who are attracted to the convenience and subtlety of smaller cars.

Comments
| TOPICS: | Advertising, Branding & Marketing, Automotive |
| TAGS: | advertising, Agency V, Automobile, campaign, Car, compact car, France, jcdecaux, marketing, outdoor display, up, volkswagen, vw |









Daily Ideas & Inspiration Email