Retail and TV giants have recently signed an agreement that will significantly change the traditional entertainment medium.

As an Amazon Prime subscriber, Michael Manzo, CMO of Openet, loves the new licensing agreement Amazon and Viacom have signed. The value is worth it just for the reduced shipping costs, he says. Briefly, Amazon and Viacom have inked a licensing agreement that will make thousands of new titles, including The Hills, Jersey Shore, The Hard Times of RJ Berger, The Real World, Dora the Explorer, SpongeBob SquarePants, Yo Gabba Gabba and Hot in Cleveland available to Prime customers. Forbes

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