Ads placed on car rooftops ensured that only the target audience can view them.
To promote its truck model Actros, Mercedes-Benz hit the mark with a unique campaign that specifically got the attention of its target consumers. Mercedes placed ads on top of sedans where only truck drivers in their raised cabs could see them. Each sticker ad would display an image of an enthusiastic passenger, showing the truck driver the type of reactions he would receive from fellow drivers if he drove the impressive Actros.
The car with the ad drove across the Netherlands and received positive reactions from the truck drivers that saw it. Take a peek at the video below to see how the campaign came together.