menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Shop Right Off The Subway Wall With PayPal

Shop Right Off The Subway Wall With PayPal

Customers in Singapore can scan barcodes in metros to purchase items with their smartphones.

Yi Chen


Online payment service company PayPal is is trialling a new mobile shopping initiative that allows customers to point and purchase using QR codes. PayPal has created catalog ‘mobile shopping walls’┬áin 15 metro stations in Singapore. The large display features Valentine’s Day offers from eight participating retailers. The user will need to first download the PayPal QR code reader app, which scans the barcodes and allow the user to log into PayPal to purchase the items.

QR codes are quickly on the rise with an incredible increase of over 4500% of QR code scans between 2010 and 2011. These square barcodes have been particularly popular in Singapore due to the rapid growth of smartphone ownership and free accessible Wi-Fi across the city.

PayPal

Post Image
Read More Tap to Expand
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store