Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Scratch N’ Sniff Jeans For Men Keep Them Smelling Great

Scratch N’ Sniff Jeans For Men Keep Them Smelling Great

Denim designer Naked & Famous has created a pair of raspberry-scented pants with a special coating.

Emma Hutchings

Canadian denim designer Naked & Famous has added scent to its newest creation, releasing a pair of multi-sensory jeans for men that smell like raspberry candy when scratched.

The scented jeans have a special coating applied to the denim fabric, which contains microcapsules with a small amount of “perfume” inside. This coating is then baked into the denim so that when you scratch the jeans, the raspberry scent is released.

Fashion Scents: Raspberry Candy Microcapsules Baked Into Men's Jeans

Naked & Famous have found that the smell effect still works well after 5 washes and according to their designer, most male customers don’t wash their jeans very often anyway. The scratch-n-sniff jeans are available at luxury retailers worldwide and online at Tate + Yoko for $150. They are currently only available for men, but Naked & Famous is considering a women’s version for next season with a different scent.

Naked & Famous

PSFK Writer Emma Hutchings
Post Image
Read More Tap to Expand

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store