Secrets Of A Killer Media Buyer: Collaboration
PSFK is revisiting our original series on the ins and outs of the Media Buying industry.
At PSFK, we monitor the constantly changing and endlessly updating digital media landscape, on a daily basis. We devour and curate content, but we thought that it would be interesting and intriguing to get the low-down on how these changes are effecting the industry from those for whom buying and selling media is their livelihood. We heard from the experts about what it takes to be truly successful in the biz.
In this segment on collaboration, we heard about how in the fast-paced world of the media buyer, being able to rely on your partners for support is essential. In addition, the experts discussed how the new media landscape has created the necessity and the opportunity to work with others to generate unique ideas.
Featuring:
Jordan Bitterman, Senior Vice President in Media Marketing and Content/Digitas
K-Yun Steele, Vice President/Zenith Interactive
Erica Mannherz, Digital Supervisor/Carat
Lindsay Wong, Associate Media Director/Razorfish NYC
Nobles Crawfod, Media Supervisor/PHD
Recent Articles By Dory Carr-Harris 
Dory is the Managing Editor of PSFK.com. She'll write about anything as long as it's smart or funny. You can follow her on Twitter @dory_carrharris, and you can ping her about any old thing at dory@psfk.com.
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