menu

Bridgestone Is Turning Car Tires Into An Art Canvas

Bridgestone Is Turning Car Tires Into An Art Canvas
culture

A new printing technology will allow customers to add their own artwork.

Dave Pinter, PSFK
  • 8 march 2012


Making news at the 2012 Geneva Auto Show are these new customizable tires from Bridgestone spotted by Autoblog. Using a two layer printing process, Bridgestone is looking to offer customers the opportunity to create distinctive artwork on the tire sidewalls. Any vector-based illustration is printed directly on the tire surface and then a protective layer is applied over top to resist scuffs and scratches.


Bridgestone

Bridgestone was a former tire supplier of Formula One during which time they needed to develop a marking system to distinguish two different tire compounds. They ended up printing a color ring on the sidewall. It is likely that the experience in F1 had something to do with this product being developed. No date for availability has been announced at this time.


Bridgestone

[photos unless noted: Damon Lavrinc / AOL]

 

+#culture
+Automotive
+culture
+Culture
+geneva auto show
+technology
Trending

Innovator Explains How Cognitive Computing Is Changing Consumer Expectations At PSFK Future Of Retail 2017

Retail
PSFK EVENT


FUTURE OF RETAIL 2017 CONFERENCE:
Transformation Strategies For Customer-First Business



BUY TICKETS

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.