The brand has turned over its luxury corporate suite to soccer team fans, creating a space where they can spend the night.
Coca-Cola Portugal seems to have taken an open-minded look at its assets to find a new and creative channel for consumer engagement. Its luxury corporate box at the Benfica Stadium has recently been converted into a dormitory for fans of the soccer team. The box, which was used by employees and partners of the company, is now fitted with bunkbeds so up to eight friends can stay the night before a match. Fans can register for a chance to spend 24 hours at the stadium, with a VIP soccer-viewing experience and breakfast included. Take a look at the video below to learn more: