Luxury brand Dolce & Gabbana have purchased an upscale newsstand outside its retail store in Milan, Italy. The newsstand will reportedly be stocked with glossy fashion magazines like Vogue and is staffed by a “Mediterranean, dark-haired, sporty news agent clad from head to toe in black.”

This latest marketing stunt by Dolce & Gabbana aims to extend the retail experience from inside the exclusive store to outside on the public streets.

Dolce & Gabbana