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Dolce & Gabbana Opens A Newsstand For The Public

Dolce & Gabbana Opens A Newsstand For The Public
Retail

High-end fashion brand extends the retail experience to the streets.

Yi Chen
  • 30 march 2012


Luxury brand Dolce & Gabbana have purchased an upscale newsstand outside its retail store in Milan, Italy. The newsstand will reportedly be stocked with glossy fashion magazines like Vogue and is staffed by a “Mediterranean, dark-haired, sporty news agent clad from head to toe in black.”

This latest marketing stunt by Dolce & Gabbana aims to extend the retail experience from inside the exclusive store to outside on the public streets.

Dolce & Gabbana

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+branding
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+customer service
+Dolce & Gabbana
+Europe
+Fashion
+fashion / apparel
+Luxury
+Marketing
+Media & Publishing
+Retail
+store
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