Agency Beer Fridge Only Opens When Weekly Time Sheets Are Done [Video]

One ad company figured out how to incentivize dull office tasks.

Filling out a time sheet is a necessary evil, but it’s usually the last thing someone wants to do at the end of a long week.

It’s a long, boring, and tedious process, so when it’s the final piece that separates someone from their hard earned weekend, it’s likely filling out the time sheet will get shelved for another time.

Casa, one of JWT’s digital and innovation hubs, decided to have a little fun and created a solution to the time sheet dilemma. Part social experiment, part incentive program, Casa created the Drink Time Sheet, a fridge full of free beer for employees to enjoy… after they’ve completed their time sheets. The fridge is electronically locked, tied to the office’s time sheet system. The fridge can only be opened when 100% of the office’s time sheets are completed, enticing employees to get their time sheets in early- and to encourage any stragglers to complete theirs as early as possible as well.

Watch the Drink Time Sheet in action:

JWT Casa

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