Test drive event helps brand the Smart Fortwo electric drive as a fun car, not just an eco-friendly car.
Agency BBDO Germany were tasked with branding the Smart Fortwo electric drive as a fun car, not just an eco-friendly car. To do so, they arranged a test drive event at the IAA motor show in Frankfurt where two of the vehicles were used as controllers in a version of the game Pong, called “eBall.” Laser measurement technology was used to follow the cars as they moved forward and reversed, and the game was shown on a large screen.
This interactive showcase demonstrated how fun the car was to drive and it’s responsive acceleration to the many spectators. You can check it out in the video below: