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Cars Used As Game Controllers In A Giant Version Of Pong [Video]

Cars Used As Game Controllers In A Giant Version Of Pong [Video]
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Test drive event helps brand the Smart Fortwo electric drive as a fun car, not just an eco-friendly car.

Emma Hutchings
  • 18 april 2012

Agency BBDO Germany were tasked with branding the Smart Fortwo electric drive as a fun car, not just an eco-friendly car. To do so, they arranged a test drive event at the IAA motor show in Frankfurt where two of the vehicles were used as controllers in a version of the game Pong, called “eBall.” Laser measurement technology was used to follow the cars as they moved forward and reversed, and the game was shown on a large screen.

This interactive showcase demonstrated how fun the car was to drive and it’s responsive acceleration to the many spectators. You can check it out in the video below:

BBDO Germany

+#advertising
+Advertising
+Automotive
+Brand Development
+eco-friendly
+electric car
+Entertainment
+Europe
+interactive experience
+PONG
+Smart Fortwo
+technology
+test drive
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