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Models Walk Down Vertical Catwalk On The Side Of A Hotel

Models Walk Down Vertical Catwalk On The Side Of A Hotel
Advertising

A 24-story runway shows off new uniform designs in the hospitality industry.

Yi Chen
  • 25 april 2012


The grand opening of Revere Hotel in Boston, USA, had models walking down an usual catwalk to showoff the hotel’s uniforms. The 24-story catwalk scaled down the hotel building where models literally had to strut down the runway from the rooftop to the ground.

The uniforms were designed by students at the Massachusetts College of Art and Design, as well as featuring designs from British clothing label Ted Baker. The models were also experienced rock climbers from Boston Rock Gym who were securely harnessed with high-tech rappelling rope.

Revere Hotel

+#advertising
+#culture
+#travel
+Advertising
+Art
+Boston
+business
+culture
+Culture
+Design
+Fashion
+fashion / apparel
+fitness / sport
+Marketing
+model
+runway
+travel
+UK
+uniforms
+USA
+work
+Work & Business
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