In an amazing continuity with previous initiatives that affirm and uplift the human spirit, Coca-Cola’s latest campaign in Argentina serves as a testament to the nation’s unity through sports. Coke Argentina launched a truck with a built-in recording booth to collect the cheers and songs of over one million football fans all over the country–some even in the far-flung rural regions. After mixing all the voices together, the truck visited a game featuring Argentina’s national football team. In a stadium that could only fit fifty thousand people, Coke’s Cheering Truck fit over a million voices cheering for the Argentinian football team. The truck’s next stop: The 2014 World Cup in Brazil.
Watch as the Coca-Cola Cheering Truck tours the whole country of Argentina in the video below: