Stinkdigital has tweaked a Nike+ FuelBand that measures the ‘health’ of the company’s Twitter account. The TweetFuel works similar to the FuelBand, but instead of measuring activities via exercise and movements, it measures activities on Twitter instead.
TweetFuel’s algorithm is determined through follows, retweets, and mentions. The metric is then added as ‘fuel points,’ where more points means that the tweets were more engaging.
At the start, Stinkdigital had an average daily fuel score of 2000. It wants to improve this by maintaining a score of 2500. The company hopes that the tangible goal about inspire its tweets to be “better, smarter, and healthier.”
Watch the video below to see how TweetFuel works: