Designer aims to connect with everyday women by letting his staff become fashion muses.
A new marketing campaign launched by fashion designer Michael Kors, aims to turn his employees into fashion muses. Each season, Michael Kors will follow three of his staff members, and reveal their fashion style, along with culinary and entertainment choices on a weekly basis.
The Living the Kors Life campaign will showcase the wearability of the the brand’s collections, while connecting with everyday women on a more personal level. The campaign will be hosted on Destination Kors, and will be advertised via the brand’s Facebook, Twitter, and YouTube accounts.
Watch the video below to see Michael Kors explain the concept behind this idea: