Nike Creates Crowdsourced Paintball Portrait To Celebrate Raphael Nadal

The sports brand shoots 5,000 paintballs on blank canvas to create a stunning visual artwork celebrating the tennis champ's seventh French Open win.

Alice Chan Alice Chan on June 25, 2012.

Rafael Nadal defeated Novak Djokovic at the 2012 French Open final this past Sunday, marking Nadal’s record-breaking seventh win at Roland Garros. His official sponsor, Nike, took to the internet to celebrate this great acheivement. On the Nike Tennis Facebook page, fans were encouraged to leave messages of support. Each fan had their name written on paintballs which were then shot to create a giant painting of Nadal himself. Watch the creation of this “Unstoppable” image, created by Wieden+Kennedy, below.

Nike Tennis