Toy Packaging Transforms Into The Toy Itself

Kids create toy trucks and tractors from the packaging, eliminating waste and fueling imagination.

Alice Chan Alice Chan on June 29, 2012.

Tube Toys are imagination-driven, push-along toys that are composed of the packaging itself. Created by London designer Oscar Diaz, the smart design features convertible packaging that transforms into the toy, reducing waste to a single piece of recyclable paper.

Each tube has pre-cut slots and holes to place the wheels axes and other components. Kids can build and play with a variety of green vehicles, including a car, fire truck, tractor and train engine. Made from recyclable and earth-friendly materials, Tube Toys lets little road warriors assemble and decorate their new wheels. These creative toys are available online for US$15.

Tube Toys