Festival connects to international audience with emblems made of each nation’s distinctive cuisine.
The Sydney International Food Festival (SIFF) is a huge month-long celebration in October showcasing hundreds of top chefs and their work. Back in 2009 branding and media agency TBWA boiled down the whole idea of the festival and created ‘flags’ of the participating nations out of the food that is distinctive to each.
Can you identify them all?
The SIFF has kept the flags even three years later, you can see them along the bottom of their website, right above the sponsor logos.
While not a totally original idea, it is very well presented. The food looks tasty while the flag colors are not diminished. This well-researched and detailed work benefits from its solid art direction and excellent execution from professional food sylists. Click through to see more in the gallery below.