‘Smart’ Wine Labels Tell You What Food To Pair With Your Vintage

‘Smart’ Wine Labels Tell You What Food To Pair With Your Vintage

Moore Brothers Wine Company has started putting QR codes on their bottles, which link to information about the product.

Emma Hutchings
  • 5 july 2012

Moore Brothers Wine Company, which specializes in small-production, traditional wines around Philadelphia and New York, has started putting QR codes on their bottles. This great, practical use of the technology provides information about the wine and food choices that pair nicely with it. Customers who scan the QR code with their mobile device are taken to a page like this, where they can see recommendations on what types of dishes to order and get a glimpse of the winemakers. David Moore said:

Now, by leveraging all of our proprietary data and software, we’re able to provide these recommendations to customers when they’re not in the store, or don’t have one of our printed ‘tasting notes’ handy. Every wine is now labeled with a QR code that takes a customer to our web-based tasting note, which includes all of the information we’ve ever generated, and in many cases include on-location video interviews with the winegrowers.

Moore Brothers Wine Company


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