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Celebrity Comedians Raise Money For Malaria Research With Exclusive Videos

Celebrity Comedians Raise Money For Malaria Research With Exclusive Videos
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Malarious, a collection of custom-created videos on Malaria can only be watched after donating to charity.

Karen Baker
  • 22 august 2012

Raising money for charity has never been this fun.

Thirty celebrities have paired up to create 24 unique videos in a series called ‘Malarious.’ Hosted on College Humor, viewers can only access the video content by donating at least $1 to the non-profit Malaria No More. Actors include The Hunger Games’ Elizabeth Banks, The Hangover’s Ed Helms, Girls’ actress Allison Williams and more. The series starts next Monday 8/27.

The campaign offers a fresh approach to fundraising by locking custom-created content around a topic behind a new form of paywall, one that viewers can feel good about unlocking. As College Humor president of original content, Sam Reich, explains, “This is a whole new model for the way that online charity campaigns can work.” Hopefully it will offer inspiration to many more.

Watch a trailer for the series below:

Malarious

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