menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Clothing Evolves In Real-Time With The Wearer [Video]

Clothing Evolves In Real-Time With The Wearer [Video]

APPAREL is a piece of clothing that features a 3D overlay visible with a camera and a custom application that allows the wearer to play ‘digital’ dressup.

Emma Hutchings

French collective Normals have developed a piece of clothing called APPAREL, which is designed to exist both physically and digitally. It features a dynamic 3D overlay, with augmented reality elements visible with a camera, and a custom application that enables the wearer to play ‘digital’ dressup.

Clothing Evolves In Real-Time With The Wearer [Video]

It uses personal data as an input, allowing the piece’s design to evolve in real-time together with its user. APPAREL is a first prototype for an ongoing project by Normals, and you can check it out in the video below:

Normals

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store