Diet Coke Redesigns Its Packaging After More Than Five Years [Pics]

Iconic brand reveals a new bold and edgier design.

Starting 1 September, Diet Coke will be rolling out its new design which would see a permanent change to the brand for the first time in more than five years. The design was created by Turner Duckworth, that sees a cropped section of the Diet Coke logo. The new design was first introduced last year as a limited-edition packaging and is back “by popular demand.”

The redesign is more bold and edgier, which aligns the brand’s efforts as a beverage of choice with the fashion community. Diet Coke’s marketing campaigns have been known to be tied to the Academy Awards, and New York Fashion Week.

Click through the thumbnails below to see more images of the new design.

Diet Coke