menu

Diet Coke Redesigns Its Packaging After More Than Five Years [Pics]

Diet Coke Redesigns Its Packaging After More Than Five Years [Pics]
Advertising

Iconic brand reveals a new bold and edgier design.

Yi Chen
  • 17 august 2012


Starting 1 September, Diet Coke will be rolling out its new design which would see a permanent change to the brand for the first time in more than five years. The design was created by Turner Duckworth, that sees a cropped section of the Diet Coke logo. The new design was first introduced last year as a limited-edition packaging and is back “by popular demand.”

The redesign is more bold and edgier, which aligns the brand’s efforts as a beverage of choice with the fashion community. Diet Coke’s marketing campaigns have been known to be tied to the Academy Awards, and New York Fashion Week.

Click through the thumbnails below to see more images of the new design.

Diet Coke

+#advertising
+#culture
+Advertising
+beverage
+branding
+coca-cola
+coke
+culture
+Culture
+Design
+Design Update
+diet coke
+drink
+fashion / apparel
+Marketing
+packaging
+redesign
+USA
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.