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Fashion Magazine Features Layouts Of Edible Alexander McQueen Dresses

Fashion Magazine Features Layouts Of Edible Alexander McQueen Dresses
culture

Russian entrepreneur creates unique 'food' versions of popular designer gowns to launch a new publication.

Plus Aziz
  • 27 august 2012

Garage Magazine, a publication focusing primarily on fashion and art, drew inspiration from the likes of Alexander McQueen, Moncler, Prada, and Louis Vuitton for their inaugural issue. But instead of simply displaying photos of gowns from the fashion houses, the magazine created works of art that paid homage to famous dresses from the brands. According to the magazine’s founder, Russian philanthropist and influential entrepreneur Dasha Zhukova, the goal of the publication is to provide ‘unique viewing experiences [rather than having] a specific editorial model.’

Garage hired Italian photographer Fulvio Bonavia and stylist Giovanna Battaglia to recreate luxury dresses from a variety of food items. The luxurious dresses below are made from ingredients like walnuts, citrus fruits, lettuce, and anchovies.

Despite the project’s uniqueness, it is remarkably similar to the gummy bear dresses that were designed for Twelv magazine by Hissa Igarashi and Sayuri Marakumi, which was also an overt homage to the late Alexander MxQueen. It is also worth noting that Fulvio Bonavia is the author of a book titled A Matter of Taste, which is filled with photographs of wearable accessories made from foods.

Garage Magazine

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+fashion / apparel
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+Prada
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