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IKEA Plans To Develop Budget Hotels

IKEA Plans To Develop Budget Hotels
Retail

The Swedish retailer's latest offering will be a line of affordable hotels in Europe offering a boutique experience.

Emma Hutchings
  • 16 august 2012

Swedish retail giant IKEA is planning to get involved in the hotel industry for its latest offering; a range of budget design hotels across Europe. The company is looking to develop at least 100 hotels in countries such as the UK, Germany, Poland, and the Netherlands, which will offer boutique styling at affordable prices.

IKEA Plans To Develop Budget Hotels

The Financial Times reports that the budget hotels will not use the IKEA name and will be run by an established hotel operator instead of the Swedish company. The whereabouts of the first hotel in Germany is expected to be revealed within the next few weeks, and talks are being held with hotel operators to rapidly implement this concept.

IKEA

Photo by 5th Luna

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