Interactive Sculpture Lets Viewers Play With The Design [Video]

Bloom is a social installation that celebrates the London 2012 Olympic and Paralympic games.

Bloom is an urban toy that lets the public construct various formations, which contribute to the structure’s final form. Developed by designers Alisa Andrasek and Jose Sanchez, the interactive installation was commissioned by the Greater London Authority (GLA) to celebrate the London 2012 Olympic and Paralympic games.

Urban Toy Engages People In Crowdsourced Design [Video]

The many different components are bright pink to match the official Olympic color. Bloom is a social game and collective experience that seeks the engagement of people:

The collective act of coming to one place and building something becomes a shared memory for each person attending. None of the pieces can do anything on its own, only by putting together thousands of them is when the game and the BLOOM garden emerge.

Check out a video of the sculpture in action below: