To promote the online radio platform Coca-Cola.FM in Brazil, agency JWT turned a magazine into an amplifier.
Agency JWT turned Brazil’s Capricho Magazine into an amplifier to promote the country’s Coca-Cola.FM online radio platform. AgencySpy reports that JWT Brazil’s chief integration officer Mauro Cavalletti and his team at Group JWT launched the new print effort to celebrate the platform turning one year old.
An ad ran on the inside cover of the magazine, with instructions on how to create the loudspeaker device for the iPhone. Check out the video below to see it in action: