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Coca-Cola Turns Its Delivery Van Into A Communal Dining Table

Coca-Cola Turns Its Delivery Van Into A Communal Dining Table
technology

The brand has teamed up with famous Italian chef Simone Rugiati to create the 'Happiness Table,' a mission to get more people to eat together.

Emma Hutchings
  • 18 september 2012

Coca-Cola recently transformed one of its delivery trucks into a “happiness table” in Naples, Italy. Joining forces with chef Simone Rugiati, the brand is on a mission to get more people to eat together.

The truck was turned into a table resembling a domestic home and everyone was invited to sample local southern Italian dishes and bottles of Coca-Cola. People are encouraged to join the  “Let’s Eat Together” movement, and a bespoke Facebook application allows users to send personalized meal invitations and discover some inspiring recipes. Watch the video below to see the happiness table in action:

Let’s Eat Together

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