Inspired by the mobile retail models of Asia, the Swedish retail giant set up its own night market in London’s Regent’s Canal to highlight its vibrant new collection.
On Friday, IKEA unveiled a floating night market on Regent’s Canal in North London, featuring boats with color-themed products from their new seasonal collection. For one day only, visitors were able to get a free and exclusive look at the new range, while experiencing the sights, sounds, and smells of an authentic floating night market.
Hundreds of stylish and vibrant products were showcased, inspired by a fusion of global influences. Visitors were invited to enjoy a scenic boat trip on the canal at dusk as they browsed the floating market punts. You can check out a video of the event below: