Cow Bingo is an activation from digital agency Isobar for the Dutch milk brand Melkunie. Every day, Facebook users can participate in the game by selecting which five cows they think will leave the real pasture first. Each cow is wearing a strap with an ID chip around her neck and when they leave to be milked, they trigger a scanner. This tells the Melkunie Facebook page which number has been ‘drawn’ in Cow Bingo.
Participants can watch the draw live each day at 4pm via the webcam and see if their five selected cows are the first to leave. There is the chance to win a pastoral weekend with Feather Down Farms in the Netherlands. Watch the video below to find out more: