menu

Play Interactive Bingo With Real Cows [Video]

Play Interactive Bingo With Real Cows [Video]
technology

Digital agency Isobar created a game for the Dutch milk brand Melkunie's Facebook page that lets you choose which five live cows will be first to leave the pasture in order to win.

Emma Hutchings
  • 14 september 2012

Cow Bingo is an activation from digital agency Isobar for the Dutch milk brand Melkunie. Every day, Facebook users can participate in the game by selecting which five cows they think will leave the real pasture first. Each cow is wearing a strap with an ID chip around her neck and when they leave to be milked, they trigger a scanner. This tells the Melkunie Facebook page which number has been ‘drawn’ in Cow Bingo.

Play Bingo With Real Cows [Video]

Participants can watch the draw live each day at 4pm via the webcam and see if their five selected cows are the first to leave. There is the chance to win a pastoral weekend with Feather Down Farms in the Netherlands. Watch the video below to find out more:

Melkunie

+#technology
+cows
+dutch
+Entertainment
+Europe
+Facebook
+milk
+technology
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
Related Expert

Rucha Patwardhan

Interaction & Visual Design Prototyper

Europe january 19, 2017
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.