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ABSOLUT Digitizes User Dance Moves To Create Original Bottle Labels [Video]

ABSOLUT Digitizes User Dance Moves To Create Original Bottle Labels [Video]

A soundproofed booth lets people choose their favorite track and move to the music to create unique digital trails in real-time.

Emma Hutchings

An installation devised by ABSOLUT Blank Live, in collaboration with video director Saam Farahmand, has been touring the UK to offer a unique consumer experience. People enter a soundproofed booth and select their favorite music track, then motion-tracking technology captures their movements as they dance. This creates unique digital trails in real-time, “as if their bodies are brushes and the background is a blank canvas.”

ABSOLUT Digitizes Your Dance Moves To Create Original Artwork [Video]

This project will culminate with an audio visual DJ set in Brixton, UK on October 19th, where the best digital artworks will be projected. Check out the video below to see some of the trails captured from around the UK:

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