Bank Releases Their Annual Report As An Art Installation [Pics]
A creative agency creates an artistic representation of German company L-Bank's yearly stats.
German agency Jung von Matt developed a creative way to visualize the annual report ofÂ L-Bank, State Bank of Baden-Wuerttemberg. The goal of the project was to take the audience that normally reads the document and lead them through a museum-like experience that translated abstract numbers and percentages into concrete art objects. Each individual installation represents one of the following:
- business development
- economic development
- residential development
- helping families
- environmental and climate protection
- infrastructure development
- technology parks
For example, the 266 desk lamps (pictured above) represent the number of company headquarters located in parks. Another installation features black balloons suspended over a gallery with a small stool in the center. These 538 balloons symbolize the 538 metric tons of carbon dioxide that the bank saves per month, due to green choices and operations.
View the rest of the installations in the gallery below:
Images via Behance