Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Air New Zealand Creates Hobbit-Inspired Safety Video

Air New Zealand Creates Hobbit-Inspired Safety Video

Tying in with The Unexpected Journey movie release, the airline has revamped its standard video with a Middle-earth theme.

Emma Hutchings

Air New Zealand has revamped its standard safety video to tie in with the release of the upcoming movie The Hobbit: An Unexpected Journey, which was filmed in New Zealand. ‘An Unexpected Briefing’ features crew members and extras dressed in Middle-earth styles and incorporates many references as well as flight safety information.

The airline partnered with WETA Workshop, who have worked on The Lord of the Rings and The Hobbit film series, for the Hobbit-inspired video. It even features a cameo appearance from the director Peter Jackson. There is also a competition to find and unlock the elvish code in ‘An Unexpected Briefing’ for the chance to win one of six pairs of tickets to the world premiere screening of the new movie on November 28th. You can watch the entertaining safety video below:

Air New Zealand

Post Image
Read More Tap to Expand

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store