Air New Zealand has revamped its standard safety video to tie in with the release of the upcoming movie The Hobbit: An Unexpected Journey, which was filmed in New Zealand. ‘An Unexpected Briefing’ features crew members and extras dressed in Middle-earth styles and incorporates many references as well as flight safety information.

The airline partnered with WETA Workshop, who have worked on The Lord of the Rings and The Hobbit film series, for the Hobbit-inspired video. It even features a cameo appearance from the director Peter Jackson. There is also a competition to find and unlock the elvish code in ‘An Unexpected Briefing’ for the chance to win one of six pairs of tickets to the world premiere screening of the new movie on November 28th. You can watch the entertaining safety video below:

Air New Zealand