American Express has launched a cobranding gaming experience with Microsoft’s Xbox that allows members to sync their card with their Xbox Live Gamertag to unlock exclusive content and offers. Adweek reports that card members will be able to receive deals from AMC Theaters and PacSun that give them cash back after spending a certain amount, and also a $10 statement credit from American Express. These couponless deals are automatically loaded to card members’ accounts when they select them from the American Express tile on the Xbox dashboard.
Special experiences and additional rewards can also be unlocked from American Express by earning specific achievements in the new video game Halo 4. These include offers such as a “Spend $100, Get $50″ deal from Best Buy or a $25 statement credit from American Express. The first 25 U.S. gamers to complete the challenging “Lone Wolf Legend” campaign will win a trip to the E3 2013 video game conference.
In the future, this program could include personalized offers and be expanded to other Xbox games or Xbox Live apps, such as Netflix or Hulu Plus. Watch the video below to see how American Express card members can sync their account with Xbox: